Types of Trademarks in India: Word Marks, Device Marks, Sound Marks & More
When building a brand in India, protecting it legally becomes just as important as creating it. That’s where trademarks come in. A trademark isn’t just a legal shield — it’s the identity of your business in a crowded market. From the name of your startup to the logo on your product and even the sound you hear in an ad jingle, trademarks help you claim ownership of your brand assets.
In this article, we’ll explore the different types of trademarks in India and how they safeguard your brand identity, along with key insights for entrepreneurs and businesses looking to register a trademark in India.
🔍 What is a Trademark?
A trademark is a recognizable sign, design, or expression that distinguishes the goods or services of one source from those of others. In simple words, it helps consumers identify and trust your brand.
Under the Trademarks Act, 1999, India recognizes various types of trademarks — far beyond just logos or brand names.
🏷️ 1. Word Marks
A Word Mark is the most commonly registered type of trademark. It refers to text-based elements such as the brand name, product name, tagline, or slogan.
✅ Examples: TATA, INFOSYS, AMUL, JUST DO IT
📌 Why it matters: A word mark protects the actual name or words — regardless of the font or style used. It ensures exclusive rights over how the name is used in any context.
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🎨 2. Device Marks (Logo/Design Marks)
A Device Mark refers to any logo, symbol, design, or a stylized form of text that visually represents a brand.
✅ Examples: Apple logo, Starbucks siren, Adidas three-stripe logo
📌 Why it matters: Logos create instant brand recall. Registering a logo as a trademark gives you protection from imitation or misuse.
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🔊 3. Sound Marks
Yes, sounds can also be trademarked — if they are distinctive and instantly recognizable.
✅ Examples: The Nokia tune, IPL theme music, Netflix “ta-dum”
📌 Why it matters: In today’s digital-first branding, unique sound bites are a core part of identity. A sound mark protects your brand’s audio signature.
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🎥 4. Motion Marks
A Motion Mark involves a moving logo or animation. These are becoming popular with brands using animated graphics in digital ads and videos.
✅ Examples: Google’s changing doodle, animated intro of 20th Century Fox
📌 Why it matters: If your brand uses a distinct animation, it can be protected from being copied or modified by others.
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📦 5. Shape Marks
This type of trademark protects the shape or packaging of a product — if it helps consumers identify the brand.
✅ Examples: Coca-Cola bottle, Toblerone chocolate bar
📌 Why it matters: Unique shapes or packaging can be a competitive advantage. Shape marks protect that uniqueness.
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🌈 6. Color Marks
Some brands own specific colors or combinations of colors as part of their brand identity.
✅ Examples: Cadbury’s purple, Tiffany’s blue box
📌 Why it matters: When consumers associate a specific color with your brand, color mark registration helps protect that visual identity.
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🛡️ Why Trademark Registration is Crucial for Your Brand
- ✅ Legal protection from imitation or misuse
- ✅ Builds trust and credibility with consumers
- ✅ Boosts brand value and recognition
- ✅ Essential for franchise, licensing, and business expansion
Whether you’re a startup, freelancer, content creator, or growing business, trademarking your brand assets is key to long-term success.
📄 How to Register a Trademark in India
- Trademark Search: Check if your brand name or logo is available.
- Apply Online: Use the IP India official website or hire a trademark attorney.
- Examination: The registry reviews the application.
- Objection Handling: If objections arise, you’ll need to respond legally.
- Publication & Registration: Once accepted, your trademark is published and then officially registered.
✍️ Conclusion:
In today’s brand-conscious world, trademark registration is more than a formality — it’s a necessity. Each type of trademark, whether it’s a word, logo, sound, or color, plays a vital role in building and protecting your brand identity in India’s growing market.
As branding becomes more visual, digital, and competitive, understanding the types of trademarks in India will help you make informed, strategic decisions about your intellectual property.
Need help registering a trademark for your business?
Reach out to a certified IP attorney or trademark consultant to ensure your brand stays uniquely yours on www.Ibleboom.com
Avinash Bhatt
Email: Bhattavi93@gmail.com